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Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations…
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Artikel ini saya buat untuk melengkapi pengetahuan dan wawasan dari para praktisi khususnya sebagai lulusan dari Sekolah Bisnis yang ternyata banyak juga yang memasuki lapangan…
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Dalam praktik public relations, topik diskusi mengenai perbedaan PR dengan Marketing jarang sekali dibahas seperti ada rasa keengganan untuk membahas dua disiplin ilmu ini yang…
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Public Relations Foundations in Management Worldviews
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How to Improve Your Career in Public Relations
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