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Public Relations as a Science, a Practice, and a Profession
Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations…
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Indonesia remains a high-trust country, yet two in three people hesitate to trust those different from them. Drawing on the October 2026 Leadership Exchange, this paper explains why trust now sits with leadership, why institutions must outweigh individual figures, and what leaders must do to earn trust through proof.
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