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Bulletin No. 22 | July – August 2004
REMARKS FROM THE EDITOR There are many ways to Rome, that’s the old saying. In today’s competitive environments, we have wider opportunities to expand our…
Research in Public Relations
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Public Relations in Nutshell
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Basic Principles of Public Relations
Jika kita berbicara atau berdiskusi mengenai Public Relations, ada prinsip-prinsip dasar yang perlu kita ketahui. 8 basic principles dari Public Relations dimulai dari, Public Relations…
Public Relations as a Science, a Practice, and a Profession
Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations…
Bulletin No. 21 | May – June 2004
REMARKS FROM THE EDITOR People do not pay attention to what You know, unless they know how you care for others, then You can ask…
The Economic Values of Public Relations
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Why Many PROs Don’t Realize Their Potential?
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Strategic Pre-requisite for CCO as a Strategist
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