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Bulletin No. 22 | July – August 2004
REMARKS FROM THE EDITOR There are many ways to Rome, that’s the old saying. In today’s competitive environments, we have wider opportunities to expand our…
Strategy versus Strategic Planning
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Bulletin No. 21 | May – June 2004
REMARKS FROM THE EDITOR People do not pay attention to what You know, unless they know how you care for others, then You can ask…
Public Relations as a Science, a Practice, and a Profession
Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations…