Seven Deadly Sins of Public Relations
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Bulletin No. 22 | July – August 2004
REMARKS FROM THE EDITOR There are many ways to Rome, that’s the old saying. In today’s competitive environments, we have wider opportunities to expand our…
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Public Relations as a Science, a Practice, and a Profession
Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations…
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Communicator or Public Relations
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Bulletin No. 21 | May – June 2004
REMARKS FROM THE EDITOR People do not pay attention to what You know, unless they know how you care for others, then You can ask…
Public Relations Effectiveness
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How Public Relations Works: Strategic Planning Guide
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