Bulletin No. 4 | July – August 2001

REMARKS FROM THE EDITOR

Against the backdrop of ‘change’ at the individual, organizational and societal level is an evolution of the training provision required to meet conflicting interests. Employers and employees want to fully return on their investment, with the former, particularly if they are ‘footing the bill’ seeking added value and bottom-line results. In today’s rapidly changing world the need for training is of great importance. The days when an individual learned skill under apprenticeship, articles, professional training with a job for life have long since gone. Learning is a lifelong process and is necessary not just for personal growth  and development, but merely to stand still.

The pace of change is increasingly gathering momentum. What was appropriate 10 years ago is no longer appropriate today. Indeed, in some areas in our lives what was good last year, or last month, is no longer good today. This is very different from the experience of previous generations. Some sunset leaders always take pride in what they did years ago and many of them do not value new inspiring strategies on how to run the organization. Change – Speed – Information. Those are the three components we should take and apply in our lives if we want to survive.

The emergence of global economy which creates global consumer, global cooperation, global employment opportunity, global knowledge has resulted in the emergence of corporate change methods to enable all individuals and organizations to react quickly to change. Unfortunately, many organizations strive for global players without paying serious attention to the internal public. Employees cannot be dragged to global exposure in a short time. Young executives need time on how to cope with the global and local environment. They have to understand, learn and practice on how to Think Globally, Act Locally.

In this issue you will get some tips on self promotion, some issues on how to become an effective leader. New marketing values have driven ‘polishing the image’ of an organization to an end. You will be able to test yourself on how well you are ready to become a global player. You will have some tips of English and much more. Mind you that personal development is important for both individual growth and occupational success. Don’t ever miss any issue of EGA briefings as I think, and I urge you to think that personal development is an investment, not at all a cost.

Enjoy your reading!

All the best, 

Elizabeth Goenawan Ananto
Editor

TIPS OF THE MONTH

How to promote yourself

Working in or observing public relations and advertising are as close as  most people get into seeing the techniques of promotion. Parallels with personal promotion, public relations in the narrow scope, and advertising are effective means of promoting a product or service. 

• Objectives for your self-promotion could include any of the following :
  • Getting in print : put your ideas in writing, distribute to colleagues and friends, ask for feedback
  • Getting considered for future jobs : update your knowledge and skills
  • Creating favourable awareness : motivate others, initiate positive actions
  • Getting recommended : establish yourself as an expert or a resource person
  • Gaining professional status : behave on a businesslike manner
  • Getting a promotion or raise : always try to create challenge
  • Gaining visibility : always appear in public
  • Attracting a mentor : try to find a mentor who can give wider opportunity to stay ahead
    
    
• Recommended tips for self-promotion
  • Make business cards. They can be plain, but get high-quality cards. Apply the same standards to your personal stationary
  • Make your introductions memorable
  • Review your job performance. Set objectives for yourself and monitor your progress
  • Understand what other wants and expect
  • Join organizational membership
  • Assume leadership in organizations
  • Work at everyday communications and social activities
  • Take part in charity and other voluntary work
  • Create or participate in seminars
  • Publicize! Promote your family, pets, home, food, hobbies, interests and many more!!