Bulletin No. 11 | September – October 2002

REMARKS FROM THE EDITOR

Never has communication been so important to all walks of life as it is today. In global politics, we see communicators in whatever forms he takes, disseminate messages to the worldwide audience, shaping a country’s image, telling about outside of the story in time of crisis. In corporate level, in military service, in non profit organizations, tourist industry – we see wider and the various media of communications has been exploited to the maximum. 

Communications play a key role in developing new identities and positioning of any organization. Yesterday communications focused on ‘who we are and what we are going to sell’. Today communication demands explanation on ‘how are we changing and how we show; how we benefit others’. Business leaders know they must grow in size if they are not to be swallowed by a bigger enterprise. How to keep you survive, make peace, reputation and profit – it all depends on how we see ourselves as being positive. 

Any organization shapes its culture respectively, and it depends entirely on the single individuals who run the organization. Establishing a positive profile will have to start from the very bottom : competence, confidence and credibility, respectful and ethical. Blended with emotional intelligence plus leadership qualities – a person can be promising in this competitive environment. 

No single remedy can give you the answer to your survival, but self evaluation – to what extent i could adjust myself to the changing paradigm – where is my position today? Forget about your success in past decades, as the personal conflicts, the family conflicts, the organizational conflicts, the culture conflicts are all on the increase.

We all want to survive, power, pride, money – yet, peace.

Happy reading!

Elizabeth Goenawan Ananto
Editor

TIPS OF THE MONTH

Establishing a Positive Profile
Only shallow people judge by appearance (Oscar Wilde)

If you are still afraid of your superior – you must be a working person. If you are afraid of losing your income – you might be an entrepreneur. But if you are afraid of being sued because you violate code of ethics, then you are entering a professional status. 

Being a professional, you don’t have to worry about losing your job, your income, your boss. Being a professional – you must worry about losing your credibility!
If you look like a doormat then, in all likelihood, people will walk all over you!

Professionals are concerned about profile. Your power to influence is directly affected by how you are seen. Your manner, appearance, way of thinking, working and how you conduct yourself all attribute to your competence, confidence and credibility

Some qualities of a professional are reliable, interested in what you do, responsible, experienced, expert, thorough, sincere, careful, creative, a good communicator, approachable, well prepared and organized. A real professional is the one who is respectful and ethical

A professional NEVER
1. Overdo things
2. Want a reputation for being unpleasantly pushy
3. Show off
4. Steal the show
5. Ask for mercy or promotion

What exactly a professional?

It is like beauty, largely in the eye of the beholder. How do your own manager and others view, rate and judge people? You need to think about it and adapt accordingly. 
A real professional never talks alone. 
You have to show that you are : competent, confident and credible!

(Source : The Managing Upwards, Patrick Forsyth)