Bulletin No. 21 | May – June 2004

HUMAN RESOURCES

Using intellectual assets as a success strategy

• Human resources managers in a global environment requires a fundamental shift from traditional administrative personnel manager to intellectual capital management in the way the organization value work.
• The forgotten assets are largest intangible and include
• Human assets – knowledge, skills, creativity and experience
• Intellectual assets – information, memoranda, illustrations and publications
• Structural assets – culture, organization models, processes and procedures, distribution channels
• Brand assets – awareness, reputation and goodwill.

(Source: Davis Kaila, Lynne Hall, Journal of Intellectual Capital, 2000)

Knowledge Mapping

• The strategic role of human resource management According to Davenport (1999) categorizing and organizing knowledge should be a core competence for future organizations. Therefore human resource departments should contribute to
• Deciding what knowledge is important
• Developing a knowledge vocabulary
• Creating indices and search tools, and
• Constantly refining knowledge categories

Knowledge management activities should result in

1. improving productivity, enhancing the business environment and increasing levels of innovation and
2. assisting organizations to address human resource management problems on local and global levels
3. Transform human resources managers into knowledge practitioners or facilitators, with responsibility for developing employee competence (Gustafson and Kleiner, 1994).

While effective knowledge management can be expensive, inefficient knowledge management is inevitably far more expensive.

(Source: Fawzy Soliman, Keri Spooner, Journal of Knowledge Management, 2000)

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PUBLIC RELATIONS IN ASIA – AN ANTHOPOLOGY

Description

This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country.

Key Features

• Comprehensive information on the history, development and role of Public Relations in 10 Asian countries.
• A highlight of the linkage between public relations and the socio-economic is environment of each country, as well as the critical impact of infra-structural elements on Public Relations.
• Case Studies describing the problems faced by organizations and how they used   public relations to meet these challenges.

TABLE OF CONTENTS

The Contributors
Preface

1. Public Relations Practice and research in Asia: A Conceptual Framework
   Krishnamurthy Sriramesh

2. Glocalization: Public Relations in China in the Era of Change
   Chun-ju Flora Hung and Yi-Ru Regina Chen

3. Public Relations in India: A Profession in Transition.
   Nilanjana Bardhan and Krishnamurthy Sriramesh 

4. Public Relations in Hong Kong: An Evolving Field in a Fast-Changing City
   M. Chen

5. Public Relations in the Philippines: A Cultural, Historical, Political, and Socio-economical Perspective
   Zcnaida Sarabia-Panol and Caterina Lorenzo-Molo

6. Public Relations on Taiwan: Evolving eith the Infrastructure
   Bey-Ling Sha and Yi-Hui Huang

7. Public Relations in Saudi  Arabia
   Hamoud Al-Badr

8. Public Relations in Malaysia from its Colonial Past to Current Practice
   Syed Arabi Idid

9. In Search of Professional Public Relations: Hong Bo and Public Relations in South Korea
   Samsup Jo and Jooho Kim

10. The Development of Public Relations in Indonesia
    Elizabeth Goenawan Ananto

11. From Propaganda to Strategic Communication: The Continuing Evolution of the Public Relations Profession in Thailand
    Daradirek Ekachai and Rosechongporn Komolsevin

12. Epilogue: The need for Multiculturalism in Public Relations Education in Asia
    Krishnamurthy Sriramesh

Public Relations in Asia An Anthology
Edited by Krishnamurthy Sriramesh

“Studies on communication and public relations in Asia have been sparse. This book provides original scholarly knowledge from leading international experts that helps serve a significant business market by contributing to our understanding of Asian business practices. The chapters and case studies are highly readable and provide helpful insights for managing business communication.”

DESCRIPTION

This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country.

KEY FEATURES

• Comprehensive information on the history, development and role of Public Relations in 10 Asian countries.
• A highlight of the linkage between public relations and the socio-econom ic environment of each country, as well as the critical impact of infra-structural elements on Public Relations.
• Case Studies describing the problems faced by organizations and how they used   public relations to meet these challenges.

THE AUTHORS

The editor, Krishnamurthy Sriramesh, is Associate Professor at the School of Communication and Information at Nanyang Technological University, Singapore. He received his Ph.D. at the University of Maryland, College Park, U.S.A. in 1992. He was Assistant Professor in the Department of Communication at Purdue University and tenured Associate Professor at the Department of Public Relations University of Florida. He currently serve as the Associate Editor of the Journal of Communication Management (UK) and as a member of the Advisory Board for the Communication Public Relations Program of Trisakti International Business School in Jakarta. He is also a member of several editorial boards such as the Journal of Public Relations Research (U.S.A.), the Journal of Marketing and Communication Management (South Africa), and the Journal of Information and Knowledge Management (Singapore).

Other contributors are academics and/or practitioners from 10 Asian countries: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand.

TABLE OF CONTENTS

1. Public Relations Practice and research in Asia: A Conceptual Framework. 

2. Glocalization: Public Relations in China in the Era of Change. 

3. Public Relations in India: A Profession in Transition. 

4. Public Relations in Hong Kong: An Evolving Field in a Fast-Changing City. 

5. Public Relations in the Philippines: A Cultural, Historical, Political, and Socio-economical Perspective. 

6. Public Relations on Taiwan: Evolving with the Infrastructure. 

7. Public Relations in Saudi  Arabia. 

8. A Review of Public Relations in Malaysia from its Colonial Past to Current Practice. 

9. In Search of Professional Public Relations: Hong Bo and Public Relations in South Korea. 

10. The Development of Public Relations in Indonesia. 

11. From Propaganda to Strategic Communication: The Continuing Evolution of the Public Relations Profession in Thailand. 

12. Epilogue: The need for Multiculturalism in Public Relations Education in Asia.