Bulletin No. 3 | May – June 2001

PUBLIC RELATIONS PROFILE

Find out the phenomena of public relations practice in Indonesia expressed by the participants of Perhumas National Convention held in Yogyakarta, 1998.

• The respondents are members of Perhumas (67%), ISKI (7%), IPRA (5%) The respondents stated that the reasons for practicing public relations : challenge (53%), career development opportunity (41%), promising employment (4%).
• Position : in house practitioners (76%),  Consultant (12%), Academic (12%)
• Work status : Main job (66%), Additional job (30%)
• Monthly salary : less than 2 million rups (52%), 2-4 million (21%), more than 5 million (27%)
• Most of the time spent on : Coordination (37%), Planning (26%), Execution (25%) and Negotiation (12%)
• Most of the respondents were concerned about the ‘amateurism’ of some practitioners. They are very much concerned (59%), No concerned at all (21%), Somewhat concerned (20%)
• On question about the reason that public relations in Indonesia has not developed into an acceptable status like any other profession, the respondents answered that Lack of appreciation from CEO (38%), misperception of this profession (30%), limited qualities of PR practitioners (22%), there is no special requirement to enter this profession (10%)
• Experts in public relations have the opinion that most practitioners tend to use intuition rather than apply public relations procedure in dealing with public relations programs. Somewhat agree (65%), neutral (28%), strongly agree (6%).
• Public relations profession in Indonesia needs proper improvement (60%), and particularly in top management level (54%), specialist (32%) and technician (14%).

Source :
Elizabeth Ananto (1998)
Number of questionnaires distributed 200, returned 113, incomplete 28, n = 85.

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SELF EVALUATION

Compute Your Life Change Risk

Which of these changes in your life – add up the point values of each event

Death of spouse (100), Marital separation (65), death of a close family (63), Personal inquiry or illness (53), Marriage (50), Lost of job (47), Retirement (45), Change in financial status (38), Change to a different kind of work (36), Change in work responsibilities (30), Outstanding personal achievement (28), Trouble with business superiors (23), Change in work hours or conditions (20), Change in social activities (18), Vacation (13)

If your Life Change Units (LCU) total 150-199 you stand a mild chance of incurring some form of illness in the next year. If the total 200-299 LCUs, you have a moderate risk. Over 300 points put you in the group very likely to suffer serious physical or emotional illness.

Source:
News Perspectives in stress Management

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TEST YOURSELF

Communication is a two-way process. Answer these questions and check whether you are an effective communicator.

• Do I know the message of my organization environment?
• Do I contribute actively to the existence of environmental awareness?
• Have I done something to increase the image of my organization?
• Do I know about the flow of information in my organization?
• Do I always look at the eyes of my audience during my presentation?
• Do I change my tone when I give a speech?
• Do I answer in a businesslike manner on the phone?
• Do I make preparation when negotiating on the phone?
• Do I know what kind of image I should build for the organization I work with?

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