Bulletin No. 15 | May – June 2003

REMARKS FROM THE EDITOR

Successful leaders develop an entrepreneurial mindset, including the ability to hold on to ideas over time. They don’t necessarily move on them right away, but they don’t forget about them either. Strong leaders learn from failure. If things go wrong, leaders do not call it failure. Typically, they describe what happened as a ‘mistake’ or ‘setback’’ or anything, you name it, but not ‘a failure’.

Experts advise us not to believe the myth that senior team leaders need to spend time together  building consensus – in fact, consensus decisions aren’t necessarily better than individual decisions, particularly critical corporate decisions and actions. Strong cadres of leaders down the line make key decisions, most of which never reach the top management’s attention. At the top, real time efforts don’t avoid conflict; they thrive on it. Conflict is essential in situations with high ambiguity, high stakes and extreme uncertainty. 

In this issue, you are invited to highlight the leadership characteristics for your checklist. In line with the leadership, you can observe how you and your colleagues react to organizational change. In communications – some tips to improve international emails and in Marketing – how public relations is empowered in facing the challenge to brand loyalty, fragmentation of media and the pressure of marketing budget. 

Public relations is Marketing. PR is designed for external public only. It is wrong!
Use Public Relations to reveal Your company’s Human Side.
Should you start a Freelance in PR business? In PR you will get what you pay for. 
Join our one day workshop – PR in Marketing and Human Resource.
In PR Networking is vital.  

TIPS OF THE MONTH

Leadership checklist

• If you are true leader, people will follow your steps, wherever you are going
• It is not a position that makes someone a leader, the leadership is. 
• The essence of power in leadership is the ability to influence others without power
• If a person does not know what he does not know, he will never grow
• A leader is a person who sees more than others, looks further than others, and sees things before the others
• The obstacles to success planning are the resistance to change, feeling indifference, the uncertainty about the future and lack of imagination
• If you see the difference between who leads the meeting and who leads people, the one that leads the meeting is not true leaders
• The real test to Leadership is not where you start, but where you end

A true leader is the one who has : 

1. Characteristic
2. Connection
3. Knowledge
4. Intuition
5. Experience
6. Track record
7. Ability

A leadership quality starts within yourself. 
Leadership is not given, it is earned!