Bulletin No. 27 | May – June 2005

PUBLIC RELATIONS

Corporate Social Responsibility – a New PR Invention

Boasted by tsunami, the term ‘Corporate Social Responsibility’ or CSR is discussed, argued event debated in different perspectives. What does ‘Corporate Social Responsibility’ really mean anyway? Different organizations have different interpretations on CSR – although there is a common ground as to produce positive impact on society.

CSR raised controversial issues. If the arguments against a socially responsible approach were widely accepted, nobody would even be talking and arguing CSR because everyone would be doing it. Why CSR Matters? Why should worry about CSR? Why do some media resistant to CSR?

CSR is an old concept but a new package. Don’t you think that corporation should pay more attention to ethical values, compliance to legal legislations? That a corporation should pay more care to its workforce, to people, community and environments?

If quantifiable information does not backup reporting, CSR could be viewed as a shallow public relations exercise and could be seriously backfire.

Learn more about the concept, strategy and tips, application, challenges in case studies on CSR in PR Week – One day Workshop on 26 may 2005

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HUMAN RESOURCE

Continued from last edition
25. Admit Your Mistakes and Limits
26. Take Calculated Risks
27. Incorporate Other Aspects of Attitude
28. Give the Caller Your Undivided Attention
29. Be Consistent and Sincere When Answering the Phone
30. Identify Yourself and Your Purpose Up Front When Calling
31. Monitor Your Tone of Voice
32. Pace Yourself During a Phone Call
33. Periodically Summarize What You Hear
34. Take Responsibility for Understanding Different Speech Styles
35. Take Notes During a Phone Conversation
36. Leave a Specific Phone Message
37. Treat a Conference Call Like an In-Person Meeting
38. Asses Your Phone Call Skills
39. Time Emails Right
40. Tune Emails Up
41. Send Emails Carefully
42. Print Emails Before You Delete Them
43. Keep Your Professional Guard Up in Emails
44. Start Preparing Presentation ASAP
45. Establish the Why and the What of Presentations
46. Identify Each Presentations Audience
47. Arrange the Right Place for Presentation
48. Organize Your Presentation’s Content
49. Practice Presentations Before You Speak
50. Plan your Appearance for Presentation
51. Tie Up Loose Ends Before Presentation

(Source : Work Smart, M. Taub, M. Tullier)

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LEADERSHIP

Five traits of Leader

Vision  – Communication – Persistence – Empowerment & Organization Ability

• Creative leaders make positive assumptions about human nature
• They accept that individuals feel a commitment to a decision in proportion to the extent they feel have participated in making it
• They believe in and use the power of self-fulfilling prophecy
• They highly value individuality
• The stimulate and reward creativity
• They are combined to a process of continuous positive change and are skillful in managing change
• They emphasize internal over external motivation
• They encourage individuals to be self directing

(Source : Thomas J. Barry, Character & Leadership – a Sacred trust)

The attitude of leadership is contagious – is yours worth taking??

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