Bulletin No. 27 | May – June 2005
REMARKS FROM THE EDITOR
Last Wednesday, on 20th April – Prof Dr Thoby Mutis, the Rector of Trisakti University launched ‘Change for the Small’ campaign – s social campaign designed to assist the street children in DKI Jakarta. This campaign was the first move toward a series of public education activities ‘PR Week 2005’ – exhibition, public seminar, workshop, meet the press, debate competition, career consultation and recruitment, and finalized by PR Night – the Night of Solidarity and Togetherness.
Central to the PR Week 2005, the issue of Corporate Social Responsibility will be analyzed, discussed, argued and debated. Did the business response to the tsunami disaster go too far? Is social responsibility only a cost to the bottom line rather than an opportunity? How can a company prove that the emerging CSR is really a non promotional campaign?
CSR raised controversial issues. If the arguments against a socially responsible approach were widely accepted, nobody would even be talking and arguing CSR because everyone would be doing it. Why CSR Matters? Why should worry about CSR? Why do some media resistant to CSR?
CSR is mostly argued in terms of ethical values. CSR is not just about PR, it has to have foundations in organization’s policy that is centralized to the CEO commitment.
Let’s find out more about CSR – the activities, the strategy and tips, and resistance to CSR. Let’s discuss with the experts, the media, advertising and the companies themselves. Join our first PR Week, you will get what you need to know about this new invention. Don’t miss the chance of getting new ideas, friends and horizon on communication management. See you on 25-28 May in Shangri-La Hotel, we will be there!
Elizabeth Goenawan Ananto, IPRA Fellow
Editor
TIPS OF THE MONTH
You can reach the top … Can’t you?
- If we do more than we are paid, finally we will be paid more than we do
- How far your achievement in your life does not depend on what happens to you, but on what you did happen to you
- You will fail if you try to be others what you are going to be. You if you use your own capability, it is a real responsibility
- An old man who has the best self image will find that reality is the best for his kids.
- As a universal law, that those who ‘go fast on the right track’ will far ahead and quicker in whatever he does.
- Productivity does not guarantee job security. You need to combine productivity with positive thinking consistently in whatever you do.
- What you do apart of your primary task will have a great impact on your success in your job. How many books do you read every year? How often you go into seminar or workshop, with whom you spent most of your time
- Men and women are distinguished not on their gender and race – but on their vision.
- If you put most people down – you will never reach the top.
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