Bulletin No. 13 | January – Februari 2003
LETTER TO THE BOSS
Dear Boss,
Loyalty the basis of dedication. Dedication should be there if we want to have high performance. Yet, loyalty is earned, loyalty exchange. One’s loyalty is highly depends on how others loyal to him/her. There are certain things in human life that should be earned, not by force, inspired, not by penalty. None of us can control morality. Neither one of us can detect one’s loyalty (Alfred W. Grisworld)
Why should you be loyal to us?
We seldom express our sincere loyalty to you. The majority of us quit because there are better jobs with better pay no matter how little loyalty we show them. It is just understandable that you have low loyalty to us.
If we show more commitment to you, in the work we do, your loyalty will increase. In fact you have shown your higher loyalty to some of us – those who support your ideas and decisions (most of us think that they are opportunists by showing off to you). You think it is not necessary to give loyalty to us, as we do not show our loyalty to you. Many of us do our jobs strategically without showing off our loyalty in front of you. We have never heard that the staff should give example to their boss. Loyalty deserves pride. How can we be loyal to you if you are not proud of us? After some employees quit, you are killing their characters. Those who have been working hard for so many years, are criticized after they go. Maybe you feel you are betrayed after they go, and yet why you are creating public opinion that they are showing low ethos of work?
Another thing is your attitude towards our careers. So far we get more respect if we hold higher position. At least, this is the public opinion. Now we realize how we need to struggle for our own career development – this is why some of us have left their unchallenged job here. And yet you do little to make us develop. If you show your dedication to us, we will be loyal to you. You will receive more than what you gave. Do it honestly, profoundly and fairly and you will have the best loyal employees in your organization.
(Source: Dear Boss, William B. Werther, Jr – pages 55-57)
PERHUMAS NEWS
Perhimpunan Hubungan Masyarakat (Perhumas) was established in 15 December 1972. In its 30 years anniversary, some events have been conducted : National Public Relations Congress covering Book Launching, Ing Griya Awards, Writing Competition, Student Public Debate, Golf Competition, and its special Perhumas Awards for Mr Ali Alatas for his outstanding performance in handling public relations for the government. Some prominent figures, shared their ideas and anxiety in the convention among others:
Dr. Syahrir, Irawan Abidin, Dr. Ishadi SK, Prof. Komaruddin Hidayat and Prof. Paulus Wirotomo. The 30 years anniversary has a significant closing that the BPP Perhumas appealed to President Megawati Soekarnoputri on December 20th in the President Palace. You will join us thanking August Parengkuan and welcoming Dr Indrawadi Tamin as the President Perhumas 2003-2004.
IPRA NEWS
Call for Entry > IPRA Golden World Awards
Show your public relations programs : global, regional and local feature in the best of the best public relations showcase. Add more to the list of INDONESIA winners. Anyone involved in the strategy or execution of a winning campaign is perfectly justified in feeling very proud. Deadline for submission – end of May 2003. GWA gala Dinner : New York, US – February 2004.
Call for Presentations > IPRA World Congress
You are invited to share your expertise and experience with the most dynamic gathering of international public relations professionals. Take this opportunity to submit a paper for presentation at the International Public Relation Association 2003 World Congress 26-29 October, 2003 – Hobart, Tasmania, Australia
Please visit : http://www.ipranet.org for further information
Agenda January – July 2003
January 18th – at 10.00 – 14.00
Members Gathering
March 29th – at 09.00 – 16.00
IPRA Lecture III
March / April
FRONTLINE Indonesia Launching
May 24th – at 09.00 – 16.00
Panel Discussion
June / July – Field visit
Responses